GMA shines a spotlight on skilled grounds staff with new #GroundsWeek video

23 March 2026

News Story

We have launched this year’s #GroundsWeek campaign with a striking new video created in partnership with Brighton & Hove Albion and the World Snooker Tour (WST).

The film brings together two expert teams whose work is essential yet often overlooked, showcasing the specialist skills required to prepare both elite football pitches and professional snooker tables.

For years, people have often compared high-quality sports surfaces to “snooker tables”. This video brings that comparison vividly to life by following the Brighton & Hove Albion grounds team and a WST table fitter, to reveal the precision and care that is essential in both roles.

But behind this celebration, lies a challenge for the grounds management industry.

New findings from the GMA’s latest Workforce Insight Report show that many grounds professionals feel their work is less recognised than it was five years ago. This is a concern for a highly skilled industry that underpins sport and supports communities across the country.

And this is exactly why #GroundsWeek exists.

Across the UK, grounds staff work in all weather and often behind the scenes, to keep pitches and public spaces safe and playable. Their work supports sport at every level of sport and improves the health and wellbeing of millions. #GroundsWeek gives these dedicated professionals and volunteers the recognition they deserve and shines a light on their knowhow.

The campaign celebrates the people who look after sports surfaces, school grounds, community fields, public spaces and more - places that host everything from elite fixtures to grassroots matches, school sport and everyday recreation.

This new video aims to raise awareness of this essential work and highlight the consistently high standards that both grounds staff and WST table fitters achieve every single day.

Geoff Webb, CEO of the GMA said: "#GroundsWeek is our chance to celebrate the fantastic people who make sport happen. Their expertise ensures pitches, parks and community spaces are in great condition all year round. This new video shows the pride and professionalism in our industry, and we’re delighted to work with the World Snooker Tour and Brighton & Hove Albion to highlight the brilliant work grounds staff do every day."

Phil Fifield, Head of Sports Turf at Brighton and Hove Albion said: "#GroundsWeek is a brilliant initiative by the GMA to give welcomed acknowledgement to those who bring sport to life. To celebrate the staff up and down the country for their tireless commitment and professionalism to the sports turf industry. It's been a tremendous honour to work with the GMA and World Snooker Tour to showcase the care and dedication that goes into producing elite surfaces. I thank my staff also for their expertise and support but also their dedicated to their craft and endeavours away from the spotlight."

Chris Barnes, Head Table Fitter at World Snooker Tour said: "When people watch sport either live in the arena or on television, they don't always realise the huge amount of work that goes into preparing the playing surfaces. In snooker I work with a team of incredibly skilled and dedicated table fitters, and we spent countless hours striving to provide the best possible conditions for the players. #GroundsWeek is a great opportunity for fans in every sport to reflect on the work that happens behind the scenes."

The GMA hopes the partnership with the World Snooker Tour will help #GroundsWeek reach new audiences and inspire greater appreciation for the people who shape and protect the spaces we all rely on.

#GroundsWeek is proudly supported by GMA Platinum Corporate Supporters Kubota, Howardson Group, ICL, MJ Abbott, Premier Pitches, GKB Machines, ISEKI, Cramer and GMA Gold Corporate Supporters Rada Controls, Aquatrols, Redexim, RT Machinery, SGL, Husqvarna and Jenkins Garden Machinery.

Get involved in #GroundsWeek

Download the #GroundsWeek Engagement Pack, access free resources and find out how you can take part: thegma.org.uk/groundsweek

Our partners

About GMA

We are the Grounds Management Association (GMA) - the UK’s leading membership body dedicated to supporting grounds staff.

A not-for-profit organisation, we champion the volunteers, professionals, and businesses that make sport possible.

 

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