GMA Appoints Sarah Hunter as Head of Events

The Grounds Management Association (GMA) is delighted to announce the appointment of Sarah Hunter as its new Head of Events.

With her extensive experience and proven track record in event management, Sarah brings a wealth of expertise and enthusiasm to this pivotal role, further strengthening the GMA and SALTEX's commitment to excellence and innovation. 
As Head of Events, Sarah’s immediate focus will be on SALTEX 2024, Europe’s largest event dedicated to grounds care. Sarah will play a crucial role in shaping the overall strategy and execution of this year’s exhibition, ensuring an unparalleled experience for visitors, exhibitors, and stakeholders alike. Leveraging her strategic vision and passion for delivering exceptional events, Sarah is poised to lead SALTEX 2024 to new heights and solidify its position as the premier grounds management exhibition. 

"I am thrilled to join the GMA team and lead the events strategy for SALTEX 2024," said Sarah Hunter. "I am committed to delivering events that exceed expectations and provide immense value to our attendees, exhibitors, and partners. I am confident that SALTEX 2024 will set a new standard for excellence in the industry." 

Sarah is a seasoned events professional and joins the GMA after 12 years with NICEIC (National Inspection Council for Electrical Installation Contracting), a market-leading certification body in the construction industry. Throughout her tenure, Sarah spearheaded hundreds of successful events, exhibitions, conferences, and webinars across the UK, from concept to completion.  

"We are delighted to welcome Sarah Hunter to the GMA as our new Head of Events," said Sarah Cunningham, Director of Commercial and Events at the Grounds Management Association. "Her exceptional leadership skills and passion for delivering outstanding events make her the perfect fit for this role.  

“With Sarah at the helm, we are confident that SALTEX 2024 will be an unrivalled success.”   

SALTEX takes place at Birmingham NEC on 30th and 31st October 2024. Exhibitors wishing to secure their place at Europe's premier sports, amenities, landscaping, and turf exhibition can contact  

For more information and to register your interest to attend SALTEX 2024, visit