The SALTEX 2018 post-show survey has revealed that an overwhelming amount of exhibitors reported hugely successful business results with many claiming that it was the most valuable event to date, and many have already rebooked and expanded their presence for 2019.
The 300 SALTEX exhibitors travelled from 18 countries to SALTEX 2018 with the majority being based in the UK. European exhibitors included those from the Netherlands, Finland, Turkey, Sweden, Israel, Belgium, Switzerland, Denmark, Italy and France. Further afield, exhibitors travelled from North America, Korea, Canada and China to showcase their products and services at SALTEX 2018.
The core area at SALTEX was the machinery, power and hand tools segment with over half (56 per cent) of all exhibitors showcasing equipment in this category. A further 28 per cent specialised in sports surfaces and facilities; 27 per cent represented landscaping products and services; 24 per cent were from the turf, seeds, aggregates and treatments sector; 15 per cent represented arboriculture and horticulture; 13 per cent showcased commercial visitors; 9 per cent specialised in synthetic surfaces and 7 per cent were manufacturers of play equipment.
The post show exhibitor survey revealed that more than 82 per cent of these exhibitors feel that exhibiting at SALTEX is integral to their overall business strategy.
“We come to SALTEX because it plays an important part within our marketing platform,” said Roger Moore, Dennis & SISIS sales and marketing manager. “We find the show ideal for the launching of new products and to meet existing as well as new customers. It is a fantastic flag-waving exercise. The 2018 show was incredibly busy, so SALTEX is very important to us.”
Survey results confirmed that every exhibitor was in agreement after an incredible 100 per cent of exhibitors thought that by attending the show they were able to maintain and promote their company profile. Ninety-six per cent said that they generated new leads, 87 per cent used SALTEX as a platform to launch new products and 82 per cent took orders as a direct result of the event.
“It was another successful show for us,” said Karen Proctor, director of global marketing at Ransomes. “It’s always a fantastic opportunity to network, meet current and potential customers, and to showcase our latest machinery to the industry. We had a lot of good leads at the show including many demonstration requests.”
Echoing Karen was Louise Amos, business communications and marketing support manager at Aquatrols, who said: “We had a busy stand and plenty of engagement with groundsmen and women that weren’t previously aware of our products. We felt the audience was right for the direction we’re going in and the general feeling from the team is that it was our most valuable SALTEX yet.”
Further results from the post-show survey revealed that 84 per cent of exhibitors rated the quality of visitors as excellent and it certainly didn’t go un-noticed that visitors from 44 different countries were in attendance.
“SALTEX is a great time of year for visitors and the NEC has great travel links, which is great for overseas visitors,” said Derek Smith amenity sales and marketing manager for Johnsons Sports Seeds: “We’ve had visitors to our stand from Hungary, the Czech Republic, Spain, Denmark and Norway, so we’ve had a very good show and we are really pleased.”
Vince Brauns, European product manager at EGO Europe, believes that SALTEX offers a fantastic platform to showcase EGO products to a dedicated audience.
“We chose to attend SALTEX because we feel that it is a good platform to get close to the dealers and large end users, especially if we are promoting new products. There isn’t another show in the UK which has the same type of audience.
“The show seems to grow year on year - from 9am all the way through until close we were really busy on the stand.”
Event organisers are already planning a bigger and better event for 2019 and early indications for the 74th edition of SALTEX are extremely positive.
70 per cent of the SALTEX 2019 floorplan has already been allocated with more than 180 SALTEX 2018 exhibitors returning. Over 40 of these exhibitors have increased the size of their stand and an influx of debut exhibitors has been reported.
One such debut exhibitor is Lister Wilder and division sales director Phill Hughes revealed that the company will be using their first appearance at the NEC as an opportunity to promote its impressive hire division.
“I’ve been monitoring show attendance and feedback prior to making a commitment. My view of last year was that it felt like there was a level of excitement around the manufacturers. The customers attending appear to be of good quality and in good spirit, something which I believe has been achieved by combining the GMA awards with the show.
“Over the last few years we have seen a rise in the number of commercial fleet customers looking for both long and short term hire as an alternative to purchasing assets, with this in mind we have decided to exhibit at SALTEX 2019 to promote our commercial hire division to a wider audience in order to increase our current customer base.”
“We are really looking forward of having the opportunity to discuss future supply partnerships and hire solutions with both new and existing customers.”
SALTEX 2019 takes place at the NEC, Birmingham on October 30 and 31.
For more information visit www.iogsaltex.com
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